Our commitment:
Ensuring that minors and non-nicotine users never have access to nicotine-containing products.
To achieve RBH’s vision of a smoke-free future, it is imperative that our smoke-free products are only used by adults who would otherwise continue to smoke or use nicotine products—and no one else.
We are emphatic in our message: Smoke-free products are not intended for people who have never smoked, people who have already quit, or anyone below the legal age of tobacco and nicotine use.
Minors should NOT use any tobacco or nicotine-containing product. This is beyond question.
To achieve our vision of a smoke free future, we must do everything possible to keep our smoke-free products out of the hands of youth.
Of course, this requires the efforts of all key parties. We strongly support regulation that ensures only adults can buy tobacco and nicotine-containing products, as well as the strict enforcement of minimum-age laws.
We also recognize that we, as a company, have a critical role to play in guarding against youth access to our smoke-free products. We uphold strict marketing codes rooted in the principle that we only direct our marketing and sell our products to existing adult smokers and nicotine users and we have robust requirements of our retail partners.
As the majority of smoke-free products are purchased via third-party retailers, we work with retailers to provide them with guidelines and tools to guard against the sale of smoke-free products to underage purchasers. As well, we provide resources on youth access prevention requirements and have implemented robust age-verification processes on our e-commerce websites.
