Sustainability is at the core of what we do
Towards a sustainable future
Our commitment:
Creating a better future for all Canadians by advancing a waste-free future in our industry
Striving for a better Canada in a better world
We all have a responsibility to be drivers of sustainability. At RBH, as we transform for good, we see it as a fundamental opportunity for innovation, growth, and purpose-led, impact-driven, long-term value creation. Accordingly, we work hard to integrate sustainability into every aspect of our business and activities. We give back to our communities while striving to improve everything we do. We’re actively working with groups across Canada that support everyday Canadians.
Our Focus Areas:
Creating long-term value and minimizing impacts
We endeavor to align with the UN’s 17 Sustainable Development Goals to improve in areas where we will have the greatest impact.
In 2022, as part of our Environment, Social and Governance (ESG) journey, we introduced our new motto for RBH: Big Wins, Bold Moves, Powered by People. This reflects our commitment to building on our strengths and speaks to our drive to be united in our vision.
In 2022, as part of our Environment, Social and Governance (ESG) journey, we introduced our new motto for RBH: Big Wins, Bold Moves, Powered by People. This reflects our commitment to building on our strengths and speaks to our drive to be united in our vision.
This includes helping our partners to find better ways to do things, from using less and lighter packaging materials, for example, to building environmental responsibility into our service agreements to reducing our carbon footprint. We are continually looking for ways to optimize our distribution and supply chain systems and achieve better economies of scale.
Our parent company, PMI, has a global target of reducing greenhouse gas (GHG) emissions in the manufacturing sector. Following their lead, we are working with our service providers to collectively reduce our carbon footprint by using well-executed transportation practices. We limit the necessity of air and ground travel and ensure we are conscious of not having empty, climate-controlled trucks on the road. We make optimal use of our storage and transportation assets by utilizing just-in-time delivery practices and are engaged in research into biodiesel, hybrid and electric vehicles for our fleet. All of these efforts further RBH’s commitment to sustainability from a product and waste standpoint.
Caretaker of our communities
From our Cigarette Waste Recycling Program to the tens of thousands of dollars in grants awarded to organizations that fund anti-littering efforts, we embrace our role as caretakers of our communities. RBH is focused on reducing not only our waste, but waste created by other tobacco producers as part of our national Unsmoke Canada Cleanups. Additionally, through our Circular Program, we provide recycling boxes in participating retail stores nationwide where consumers can drop off their smoke-free product waste for recycling. We provide consumers the additional option to mail in smoke-free products (at no cost) directly from their home or business. This program is vital in helping us reduce our carbon footprint while aligning with our sustainability goals as we work to transition current users to smoke-free products or encourage them to quit completely. And the efforts undertaken by our Quebec processing plant to save water, reduce waste and live greener are all a part of what we are doing to preserve our environment.