Our commitment:
Providing adult smokers with a choice that isn’t cigarettes.
A new approach is needed
We are clear that the best choice any smoker can make is to quit smoking and stop using nicotine products altogether—but the reality is that many don’t.
Despite the widely known health risks of cigarette smoking, there are still estimated
to be around one billion smokers today.
The World Health Organization (WHO) predicts this figure will remain largely unchanged come 2025.
This shows that cessation strategies alone, while effective, are not sufficient.
Those adults who continue to smoke deserve a pragmatic approach and the opportunity to switch to an alternative that can enable them to move away from cigarettes for good.
Today, these innovative alternatives to smoking exist.
Since 2019, Rothmans Benson & Hedges Inc. (RBH) has continued to build on its position as a leader in smoke-free products to help adults who would otherwise continue to smoke, transition to better alternatives.
Going smoke-free is a very personal experience. There's no one way that works for everyone.
As a company, we are focused on bringing to market smoke-free alternatives. While addictive and not risk-free, these alternatives, such as heated tobacco products and vaping products offer adult smokers potentially less harmful alternatives than continuing to smoke cigarettes.
We cannot drive this change on our own. A smoke-free future is a shared responsibility. RBH calls for the cooperation of Governments to help adult smokers by openly recognizing the harm reduction potential of smoke-free products and modernizing Canadian legislation so that regulations keep up with innovation.
