The basic ritual of smoking is simple.
A smoker lights a cigarette, starting a high-temperature reaction known as burning, or combustion.
The consumer draws air through the lit cigarette for a certain number of puffs, until the tobacco leaves and paper are completely burned away, leaving only the ash.
The burning of the tobacco produces a complex mixture we call smoke.
What are smoke-free alternatives?
Smoke-free products - such as heated tobacco products, vapes and oral nicotine products - provide nicotine, but do not burn tobacco and hence do not generate smoke or ash. They are alternatives to cigarettes for adults who would otherwise continue smoking.
There are more than a billion smokers in the world today. Their best choice is to quit tobacco and nicotine altogether, but many don’t.
Smoke-free products can play a pivotal role in switching those adults who would otherwise continue smoking away from cigarettes and other combustible tobacco products.
