With headquarters in Surabaya as well as a representative office in Jakarta, we produce cigarettes in seven manufacturing facilities, which are two machine-made kretek cigarette (SKM) production facilities in Pasuruan (East Java) and Karawang (West Java), one innovative smoke-free tobacco products in Karawang (West Java), and five hand-rolled kretek cigarette (SKT) production facilities in Surabaya, Malang and Probolinggo.
In addition to our own manufacturing facilities, we partner with 38 third-party operators (TPOs) to produce SKT products.
We sell and distribute cigarettes through 109 sales offices and distribution offices.
Compliance
We consistently strive to create positive value for our stakeholders through hard work to achieve the best results. To achieve this goal, all our employees are required to act with sincerity and integrity and fully comply with prevailing laws and our company policies.
This compliance establishes the DNA of the Sampoerna’s culture, and it applies to all levels of the organization.
Youth Access Prevention Program (YAP)
The Company fully supports the efforts to prevent and prohibit the sales of tobacco products to minors under 18 years of age. However, we believe that active participation and collaboration among all related stakeholders are needed to address the issue.
Since 2013, Sampoerna has been actively campaigning for the Youth Smoking Prevention Program (PAPRA), that had transformed into Youth Access Prevention Program (YAP) align with our parent company’s program to increase public awareness regarding the prohibition of sales of tobacco and nicotine products to minors under 18 years of age.
In implementing this program, the Company cooperate with all our retail partners, including retailers who are members of Sampoerna Retail Community (SRC). Among our efforts are placing communication materials such as stickers and wobblers, showing videos related to this program in sales points, and utilizing technology through the AYO SRC application to raise awareness among SRC retail stores owners throughout Indonesia.
To ensure the compliance of our retail partners and third-party partners with the Marketing Principles and Practices, we conduct several activities, namely:
- Disseminating information as well as educating retailers by distributing Sampoerna’s management letter to 1.5 million retail partners regarding the youth access prevention program Education on youth access prevention program to 1.5 million Points of Sales.
- Information placement on Point-of-Sale Material (POSM) amounting to 1.5 million units.
- Inclusion of clauses regarding access prevention in the sales and marketing requirements under the contracts that we sign with our retail partners.
