Discover who we are

PT Hanjaya Mandala Sampoerna Tbk. (“Sampoerna”) has been a significant part of Indonesia’s tobacco industry for more than a century since its establishment in 1913, with Dji Sam Soe or known as the legendary “King of Kretek”.

For more than 111 years, the Company has been the market leader in Indonesia, with a 28.6% market share in the Indonesian cigarette market in 2023.

Our vision

Our Vision

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Our People

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Sampoerna is the pioneer in the Machine-Made Kretek Low Tar (SKM LT) cigarette category in Indonesia by introducing Sampoerna A in 1989.

The Company also produces some of the best-known kretek (clove) cigarette brand families including Dji Sam Soe Magnum, Marlboro Filter Black, and Sampoerna Kretek.

 

Sampoerna is a subsidiary of PT Philip Morris Indonesia (“PMID”) and an affiliate of Philip Morris International Inc. (“PMI”) since 2005. PMI is a leading international tobacco company with global brand Marlboro. The scope of activities of the Company consists of, among others, manufacturing, trading, and distributing cigarettes, including distribution of Marlboro, the leading international cigarette brand manufactured by PMID.

Sampoerna’s experienced management team leverages global best practices and world-class systems to oversee more than 90,000 direct and indirect employees.

In addition, Sampoerna also partners with 43 Third-Party Operators that are owned and operated by cooperatives or regional entrepreneurs. The Company sells and distributes cigarettes through 109 locations of zone branch offices, sales offices, and distribution centers across Indonesia.

Sampoerna has several subsidiaries that actively contribute to Sampoerna's overall business performance across the years. All shares of these subsidiaries are wholly owned by Sampoerna, either directly or indirectly.

PT Perusahaan Dagang dan Industri Panamas (Panamas) is a subsidiary of Sampoerna, a limited liability company, engaged in various business activities, including the distribution of goods (especially tobacco products), transportation and warehousing, advertising, real estate, and management consulting. Panamas has more than 5,000 employees spread across Indonesia and an extensive distribution network covering more than 90% of cities/regencies in Indonesia.

PT Harapan Karya Sembilan (HKS), previously known as PT Harapan Maju Sentosa, is a subsidiary of Sampoerna, established under Indonesian law. Currently, HKS operates in the creative services industry, including management consulting, advertising, and brand management services. The main goal of HKS is to help build strong brands and execute effective marketing activities to ensure these brands excel in their class.

PT SRC Indonesia Sembilan (SRCIS) is a limited liability company that was previously known as PT Union Sampoerna Dinamika. This subsidiary of Sampoerna was duly established on September 18, 1999, before changing its name to PT SRC Indonesia Sembilan on June 8, 2018. SRCIS is engaged in general trading, digital platform for commercial and agency

PT Persada Makmur Indonesia (Persada Makmur) is a subsidiary of Sampoerna, a limited liability company. Persada Makmur duly established on September 2, 2003, engaged in the cigarette trading business.

PT Sampoerna Indonesia Sembilan (SIS) is a limited liability company previously known as PT Asia Tembakau. This subsidiary of Sampoerna duly established on February 13, 2002 before changing its name to PT Sampoerna Indonesia Sembilan on January 30, 2015. SIS is engaged in the cigarette manufacturing and trading business.

PT Wahana Sampoerna (Wahana) is a subsidiary of Sampoerna, a limited liability company, duly established on April 10, 1989, engaged in the property, trading and services business

Sampoerna International Pte. Ltd. (SIP) is a subsidiary of Sampoerna duly established on February 21, 1995 and engages in equity investment business in Singapore.

Source: Data as of Q1 2024

 

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Philip Morris International

Manages five of 15 world-famous international brands including Marlboro, the world's number one cigarette brand in over 180 markets globally, PMI employs more than 82,700 from all over the world.

PMI is dedicated to combating the illegal cigarette trade as part of our commitment to being environmentally and socially responsible.

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Our history

The achievements of Sampoerna is inseparable from the legacy of the Sampoerna family who founded the company in 1913. The “Three Hands Philosophy” is the basis of our success today and in the future.

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Liem Seeng Tee, a Chinese immigrant, began his business by producing and selling hand-rolled kretek cigarettes at his home in Surabaya. His small business was among the first to manufacture and market kretek cigarettes under the brand Dji Sam Soe.
Liem Seeng Tee then formed a company under the name Sampoerna, moved both his family and factory to a building complex in Surabaya, “Taman Sampoerna”.
The second generation of the family, Aga Sampoerna, ran the business and focused on the production of Sigaret Kretek Tangan (SKT).
The third generation of the family, Putera Sampoerna, took the helm of Sampoerna. Under his leadership, Sampoerna’s growth accelerated.
Sampoerna launched Sampoerna A, a pioneer Machine-Made Kretek Low Tar Cigarette (SKM LT) product.
Sampoerna became a public company listed on the Jakarta Stock Exchange (now Indonesia Stock Exchange) under the ticker HMSP, establishing a modern corporate structure and embarking on a period of investment and expansion.
The fourth generation of the family, Michael Sampoerna, took charge as the leader of the Company.
With its business success, Sampoerna drew the interest of Philip Morris International (PMI). This led to Philip Morris Indonesia (PMID), a subsidiary of PMI, to acquire majority ownership of Sampoerna in May 2005.
Sampoerna overtook the number one market share position in Indonesia’s cigarette market.
Sampoerna inaugurated a Sigaret Kretek Mesin (SKM) manufacturing facility in Karawang, with an investment of USD250 million.
Sampoerna surpassed 100 billion units in sales volume.
Sampoerna completed a rights issue to comply with the requirement that listed companies have at least 7.5% of their paid-up capital in the hands of non-controlling shareholders and non-major shareholders.
Sampoerna undertook a 1:25 share split to provide investors with an affordable stock price and attract a wider base of retail investors. 
Sampoerna established IQOS Club Indonesia and IQOS Booths in Jakarta.
Sampoerna announced the realization of an investment totaling approximately USD166.1 million for the production of the tobacco sticks for IQOS under the HEETS brand in Karawang, West Java.
Sampoerna's Smoke-Free Product facility in Karawang, West Java, with total investment of USD186 million, started operations in the fourth quarter of 2022.
Inauguration of an innovative smoke-free tobacco products factory and the first export shipment to Asia Pacific in January 2023 as well as the operation of a World-class R&D Laboratory with state-of-the-art facilities, specifically for innovative smoke-free tobacco products completed in the third quarter of 2023.
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Our products

Sampoerna’s portfolio meets the continually changing needs of adult smokers.

We manufacture, market and distribute hand-rolled cigarettes (SKT) and machine-rolled clove cigarettes (SKM) cigarettes in Indonesia. We also market and distribute machine-made white cigarettes produced by Philip Morris Indonesia (PMID).

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How we operate

How we operate

With headquarters in Surabaya as well as a representative office in Jakarta, we produce cigarettes in seven manufacturing facilities, which are two machine-made kretek cigarette (SKM) production facilities in Pasuruan (East Java) and Karawang (West Java), and five hand-rolled kretek cigarette (SKT) production facilities in Surabaya, Malang, and Probolinggo.

In addition to our own manufacturing facilities, we partner with 43 third-party operators (TPOs) to produce SKT products.

We sell and distribute cigarettes through 109 sales offices and distribution offices.

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