Our vision

Our vision

“Three Hands Philosophy”

Sampoerna takes pride in the tradition and philosophy that have become the foundations for the company’s success. We believe that contributing to society at large must go beyond its literal meaning. To achieve high-quality results, our contributions must positively impact both internal and external stakeholders alike.

VISION 

To be regarded as the most respected company in Indonesia.

MISSION

“Three Hands Philosophy”

The “Hands” represent the key stakeholders that Sampoerna must embrace to reach its vision and mission.

  • Adult Smokers
  • Employees, Business Partners, and Shareholders
  • Society at large

 

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