Frequently asked questions

Also known as heat-not-burn products, these alternatives to smoking heat tobacco below the level of burning to release nicotine and flavors.

Snus, snuff, and nicotine pouches are all placed in the mouth to release nicotine and flavors. Find out more about them here.

Also known as e-cigarettes and e-vapor products, vapes heat a liquid to produce an aerosol that is then inhaled. Find out more about them here.

Heated tobacco products and e-cigarettes (vapes) both deliver nicotine without burning tobacco.

A cigarette burns tobacco, our heated tobacco product heats it. This fundamental difference results in significantly reduced levels of harmful and potentially harmful constituents found in the aerosol it produces.

There’s a lot of confusion about e-cigarettes, heated tobacco products and oral smokeless products, so here are answers to common questions.

From “What’s in cigarette smoke?” to “Are smoke-free products a better alternative?”, we answer seven key questions about cigarettes, smoking, tobacco, nicotine, and smoke-free products.

Since announcing our company's transformation and our vision of a smoke-free future, we've been subjected to criticism by some. Find our response to ten questions skeptics often ask PMI.