Our views and standards
It’s not what we say we will do to deliver a smoke-free future, but how we do it, which matters.
We’ve set out a bold vision for PMI, but it is critical that both our own employees and any third-party suppliers and partners we work with respect our views and standards in the pursuit of that goal.
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Our views
Acting according to these views, and consistently operating to the highest standards will continue to be integral to our mission to deliver a smoke-free future.
It’s time to make smoking history
Voiceover: Jacek Olczak, CEO, Philip Morris International
This company wants to change the world.
If we can get there this is going to be really phenomenal.
Fast-paced music starts
Words on screen read: That’s why at Philip Morris International, we’ve committed to deliver a smoke-free future.
Voiceover: Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer, PMI.
This company has had the courage, the vision and leadership to establish a new direction.
Voiceover: Bin Li, Chief Product Officer, PMI
It's very difficult for a company to sign up for a big transformation
like this.
Words on screen read: Our ambition? To move away from cigarettes.
Voiceover: Stacey Kennedy, President Americas Region and CEO of PMI’s U.S. business:
We are building our company's future around better alternatives to smoking .
Voiceover: Michael Voegele, Chief Digital and Information Officer, PMI:
I think it's a unique challenge being part of a team that revolutionizes the industry
Words on screen read: Since 2008, we’ve invested over 12.5 billion dollars in scientific substantiated smoke-free products.
Moira Gilchrist, Chief Communications Officer, speaks:
So , we've become a company that's centered on bringing better options to people.
Voiceover: Jacek Olczak, CEO, Philip Morris International
In just 10 years, we could be saying to people: “Remember when people smoked?”
Words on screen read: By 2030, we aim to have more than two-thirds
of our net revenue come from smoke-free business.
We were at 38 percent (as of September 30, 2024).
Source: PMI Q 3 Results 2024
Voiceover: Moira Gilchrist, Chief Communications Officer: The facts are out there, and they’re clearly verified and verifiable.
Voiceover: Lars Dahlgren, President, Smoke-Free Oral Products and CEO, Swedish Match:
I've been impressed with the boldness of PMI articulating that the future is smoke free products.
Words on screen read: Currently our smoke-free products are available in 92 markets
Source: PMI Q 3 Results 2024
Voiceover: Dr Badrul Chowdhury, Chief Life Sciences Officer, Smoke-Free Products:
You actually have a product where the hundred or so chemicals which are known to be harmful are reduced or eliminated. That's the scientific breakthrough.
Voiceover: Dr Moira Gilchrist, Chief Communications Officer, PMI:
This is transforming the entire industry.
Voiceover: Jacek Olczak, CEO, Philip Morris International:
The evidence is clear. Smoke-free alternatives can accelerate the end of smoking.
The world has to move now to help smokers to move to the better alternative.
Words on screen read: 30.8 million adults globally are using our leading heated tobacco product, of which 2 2.1 million have switched completely and stopped smoking.
Approximate numbers as of June 30, 2024. Source: PMI Q2 Results 2024.
Voiceover: Jacek Olczak, CEO, Philip Morris International:
It's time to make smoking history.
Philip Morris International logo is seen on screen.
