There are more than one billion smokers in the world. And despite health warnings, campaigns focused solely on cessation, and increasing tobacco control measures, this number is not expected to change in the newar future. At PMI, we have made it our mission to replace cigarettes with smoke-free alternatives as soon as possible.

This will take time. But we are making significant efforts to accelerate the transition. To date, we have dedicated more than 1,586 scientists, engineers and technicians, and invested over USD 14 billion in the research and development of innovative smoke-free products that adult smokers can switch to.

What is a smoke-free future?

It’s time to make smoking history

Voiceover: Jacek Olczak, CEO, Philip Morris International

This company wants to change the world.

If we can get there this is going to be really phenomenal.

Fast-paced music starts

Words on screen read: That’s why at Philip Morris International, we’ve committed to deliver a smoke-free future.

Voiceover: Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer, PMI.

This company has had the courage, the vision and leadership to establish a new direction.

Voiceover: Bin Li, Chief Operations Services Officer, PMI

It's very difficult for a company to sign up for a big transformation

like this.

Words on screen read: Our ambition? To move away from cigarettes.

Voiceover: Stacey Kennedy, President Americas Region and CEO of PMI’s U.S. business:

We are building our company's future around better alternatives to smoking .

Voiceover: Michael Voegele, Chief Digital and Information Officer, PMI:

I think it's a unique challenge being part of a team that revolutionizes the industry

Words on screen read: Since 2008, we’ve invested over 14 billion dollars in scientific substantiated smoke-free products.

Moira Gilchrist, Chief Communications Officer, speaks:

So , we've become a company that's centered on bringing better options to people.

Voiceover: Jacek Olczak, CEO, Philip Morris International

In just 10 years, we could be saying to people: “Remember when people smoked?”

Words on screen read: By 2030, we aim to have more than two-thirds

of our net revenue come from smoke-free business.

We are currently at 40%.

Source: PMI Q4 Results 2024

Voiceover: Moira Gilchrist, Chief Communications Officer: The facts are out there, and they’re clearly verified and verifiable.

Voiceover: Stefano Volpetti, President, Smoke-Free Inhaled Products and Chief Consumer Officer:

The most important courageous move was the declaration that there is only one way forward: Smoke-free.

Words on screen read: Currently our smoke-free products are available in 95 markets

Source: PMI Q4 Results 2024

Voiceover: Dr Badrul Chowdhury, Chief Life Sciences Officer, Smoke-Free Products:

You actually have a product where the hundred or so chemicals which are known to be harmful are reduced or eliminated. That's a scientific breakthrough.

Voiceover: Dr Moira Gilchrist, Chief Communications Officer, PMI:

This is transforming the entire industry.

Voiceover: Jacek Olczak, CEO, Philip Morris International:

The evidence is clear. Smoke-free alternatives can accelerate the end of smoking.

The world has to move now to help smokers to move to the better alternative.

Words on screen read: 38.6 million adults globally are using our smoke-free products.

Source: PMI Q4 Results 2024

Voiceover: Jacek Olczak, CEO, Philip Morris International:

It's time to make smoking history.

Philip Morris International logo is seen on screen.

Why are we going smoke-free?

We understand the millions of men and women who smoke cigarettes. Many are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice.

We have a commitment to our employees and our shareholders, which we are fulfilling by pursuing this path to sustainable success. We have a commitment to society, which expects us to act responsibly. We are doing just that, by delivering a smoke-free future.

PMI is committed to serving as an agent of change and advocate of positive values.
Jacek Olczak, Chief Executive Officer, Philip Morris International

Our progress toward a smoke-free future as of 2024 Q4

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_1

    40 percent

    of PMI’s total net revenues came from our smoke-free business.

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_2 1

    38.6 million

    estimated total adult users of PMI’s smoke-free products.¹

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_4

    95 markets

    where our smoke-free products are available, providing better alternatives for legal-age smokers.

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_5

    USD >14 billion

    invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008.

1 As of December 31, 2024. Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated February 6, 2025, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages. “PMI,” “We,” “Our,” & “Us” refers to the entire Philip Morris International family of companies.​


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