We are a leading international tobacco company working to deliver a smoke-free future, while also evolving our portfolio to include products outside of the tobacco and nicotine sector.
Our business
Delivering a smoke-free future
Our current product portfolio primarily consists of cigarettes and smoke-free products, including heated tobacco, e-vapor, and oral smokeless products.
As of December 31, 2024, 40 percent of our total net revenues came from our smoke-free products.
By 2030, our ambition is to increase that figure to over two-thirds, with the ultimate goal of phasing out cigarettes completely. Leveraging our scientific expertise and technological capabilities, we are also committed to developing new products in the wellness and healthcare space.
Our progress toward a smoke-free future as of 2024 Q4
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![C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_1]()
40 percent
of PMI’s total net revenues came from our smoke-free business.
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![C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_6]()
38.6 million
estimated total adult users of PMI’s smoke-free products. ¹
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![C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_4]()
95 markets
where our smoke-free products are available, providing better alternatives for legal-age smokers.
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![C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_5]()
USD >14 billion
invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008.
1 As of December 31, 2024. Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated February 6, 2025, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages.. “PMI,” “We,” “Our,” & “Us” refers to the entire Philip Morris International family of companies.
Looking to invest in a smoke-free future?
Investor Relations Overview
Learn more about investing in Philip Morris International.
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Our smoke-free products
PMI's smoke-free products
Our ambition is to replace cigarettes with our growing portfolio of smoke-free products as soon as possible.
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FAQs
From company information and sustainability to careers and our smoke-free portfolio, we answer frequently asked questions.
Heated tobacco products FAQs
Heated tobacco products | Frequently asked questions
Find out more about PMI's heated tobacco products, otherwise known as heat-not-burn products.
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