Our smoke-free
products
As we transform for good, it is our ambition to replace cigarettes with the smoke-free products we’re developing and selling.
At PMI, it is our ambition to replace cigarettes with science-based smoke-free products as soon as possible.
These products provide nicotine without burning, making them a much better alternative to cigarettes.
We are growing our portfolio of smoke-free products, providing a range of better choices to satisfy the diverse taste, usage, technology, and price preferences of every adult smoker.
These products, which are addictive and not risk-free, are only for those adults who would otherwise continue to smoke.
Discover our smoke-free products
Our smoke-free portfolio currently includes heated tobacco, e-vapor, and oral smokeless products
Our progress toward a smoke-free future as of Q3 2024
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![C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_1]()
38 percent
of PMI’s total net revenues came from our smoke-free business.
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![C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_2 1]()
36.5 million
estimated total adult users of PMI’s smoke-free products.¹
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![C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_6]()
22.1 million
approximate number of adults that have switched to our heated tobacco product and stopped smoking.¹
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![C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_4]()
92 markets
where our smoke-free products are available.
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![C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_5]()
USD >12.5 billion
invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008.²
1 As of June 30, 2024. 2 As of December 31, 2023. Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated October 22, 2024, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages. “PMI” refers to Philip Morris International Inc. and its subsidiaries.
