( Scrunching paper )

Jacek Olczak, CEO Philip Morris International, voiceover:

We are not the first industry or first company that comes with the better versions of the product to significantly reduce the harm created.

( Train whistle )

We are surrounded by many harm reduction solutions.

You take what is happening with the combustible engine,

( Car exhaust spluttering )

wouldn't it be much better if we just stop using a car?

( Traffic noises )

But this is also not feasible.  

Is the electric car completely carbon neutral? No.

( Electric motor starting )

Music starts

Does the electric car have the least impact on the environment compared to the combustible engine cars? Absolutely yes.

( Motorbike engine roars )

The world knows a number of examples when problems have been solved by offering solutions which create much less harm, but somehow you know satisfy the same need.

The way we designed heated tobacco products is also based on the same principle.

People do enjoy smoking and we knew that this element of enjoyment somehow has to be carried to the new product to continue enjoying but significantly lower the risk, gathering that they will not adopt that product.

What is missing still at this stage is the recognition that the science exists which clearly points out that these products are the better alternative to continuing smoking.

We are living longer because we continuously were applying scientific advancements allowing us to maintain our past rituals but reduce negative impact.

Heated tobacco products or e-vapor products or pouches are better than smoking.  

Jacek speaks to camera:

This is nothing else than the harm reduction concept.

[Music ends]

Text reads: Smoke-free products are not risk-free and provide nicotine which is addictive.

The best choice any smoker can make is to quit tobacco and nicotine altogether.

But those adult smokers who don’t, deserve access to and information about smoke-free alternatives.

Philip Morris International logo appears