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About us overview
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Our business overview
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Our progress

Our progress overview
Our smoke-free vision
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Our science overview
All about: Smoke-free alternatives
Tobacco harm reduction
Assessing our product health impacts

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HOME The rise of the fifth estate

RETHINK DISRUPTION:
THE RISE OF THE FIFTH ESTATE

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Introduction

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People driving change

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Shifting realms of power and influence

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The Fifth Estate in action

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Top down is on the way out

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A power shift

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The promise of civilized civil society

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All is not sweetness and light: Challenge and controversies

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Harnessing the positive potential of the Fifth Estate

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Closing thoughts

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