The problem with burning tobacco
The basic ritual of smoking is simple.
A smoker lights a cigarette, starting a high-temperature reaction known as burning, or combustion.
The
consumer draws air through the lit cigarette for a certain number of puffs, until the tobacco leaves and paper are completely burned away, leaving only the ash.
The burning of the tobacco produces a complex mixture we call smoke.
What’s in cigarette smoke?
However, the very same burning process that releases the tobacco flavors and nicotine also produces over 6,000 chemicals, of which about 100 have been identified as causes or potential causes of smoking-related diseases, such as lung cancer, cardiovascular disease, and emphysema.
Why burning is the main problem
Upbeat instrumental music starts
Why burning is the main problem
When tobacco is burnt, it can reach temperatures of around 900 degree Celsius.
It’s this extreme temperature that’s one of the problems with smoking
Burning breaks down the tobacco and produces smoke which contains more than 6,000 chemicals.
Around 100 of these chemicals have been identified by public health experts as causes or potential causes of smoking-related diseases.
Because there is no combustion in smoke-free products,
They have the potential to be better alternatives than continued smoking
*This is subject to scientific substantiation on a product-by-product basis.
The best choice any smoker can make is to quit cigarettes and nicotine use altogether.
Smoke-free alternatives are only for adult smokers who would otherwise continue smoking.
They are not risk-free and contain nicotine, which is addictive.
Music ends
For those adults who don't quit, there are better alternatives to continued smoking that don't burn tobacco
Since burning tobacco creates so many harmful chemicals, we asked our scientists and engineers to find alternative but equally satisfying ways to deliver flavor and nicotine for current smokers.
Because no one product can address every
adult smoker's individual preferences, we’ve developed a diverse range of breakthrough products that do not involve burning—and which our findings indicate are a much better choice for adults than continued smoking.
These smoke-free products deliver nicotine—along with taste and ritual—that adults who would otherwise continue to smoke look for in better alternatives to
smoking. They are not risk-free—and contain nicotine, which is addictive—but all deliver significantly lower levels of harmful chemicals compared to the smoke of a burning cigarette.
Heat-not-burn products
Our heat-not-burn products rely on innovative technologies that heat tobacco just enough to release nicotine and flavors in a vapor form, but without burning the tobacco.
We have a portfolio of heat-not-burn products based on this principle,
all of them using an electric heat source that keeps the temperature of the heated tobacco unit strictly controlled. Around 22.1 million* smokers have already switched to our leading heat-not-burn product and stopped smoking completely.
E-vapor products
Our e-vapor products don't use tobacco, but are instead filled with an e-liquid containing nicotine and flavors.
Like our heated tobacco products, they don't generate smoke or secondhand smoke, and emit significantly lower levers of harmful chemicals compared to cigarettes.
Oral smokeless products
These products include nicotine pouches and snus.
Nicotine pouches are made primarily of nicotine and flavors, while snus contains smokeless tobacco. Both are wrapped in a cellulose pouch, which is placed between the gum and the cheek or upper lip.
While not risk-free, all of these breakthrough products are a better alternative to continued smoking—but the best choice is to quit or not to start smoking.
The difference between tobacco, smoke and nicotine
Title: What's The Difference Between Tobacco, Smoke And Nicotine?
Upbeat instrumental music starts
Tobacco is a plant which naturally contains nicotine.
Nicotine is addictive and not risk free.
But it is not the primary cause of smoking-related diseases.
It is the smoke produced from burning tobacco that is the main problem.
Tobacco smoke contains over 6,000 chemicals. Nicotine is one of them.
Around 100 of these chemicals are classified by public health experts as causes or potential causes of smoking-related diseases.
The best choice any smoker can make is to quite cigarettes and nicotine use altogether.
Smoke-free alternatives are only for adult smokers who would otherwise continue smoking.
They are not risk-free and contain nicotine, which is addictive.
Music ends
*As of June 30, 2024, PMI estimates that approximately 22.1 million adults around the world had already switched to our leading heat-not-burn product and stopped smoking. These user metrics reflect PMI estimates, which are based on consumer claims and sample-based statistical assessments with an average margin of error of +/-5% at a 95% confidence interval in key volume markets. The accuracy and reliability of these user metrics may vary based on individual market maturity and availability of information.
