Global trends
Global trends intersect with our strategies and initiatives and inform how we interact with the external environment. By continuously analyzing these trends, we distinguish between external factors beyond our control and strategic levers within our influence. This distinction enables us to transform market conditions into competitive differentiators—positioning health-consciousness, climate resilience, human capital, trust, and AI as definable assets that drive sustainable value creation while navigating system-level constraints.
Health-consciousness
Read moreHealth-consciousness
The wellness economy is experiencing unprecedented growth as consumer preferences pivot toward holistic health optimization. This paradigm shift encompasses mental resilience, physical performance, proactive healthcare management, and nutrition science integration. Forward-thinking organizations are strategically realigning their value propositions and product portfolio to capitalize on this high-growth vertical, with targeted offerings across demographic segments. Furthermore, talent attraction and retention strategies now demand robust wellness infrastructure, particularly as workplace modalities diversify across in-office, remote, and hybrid frameworks. Companies that leverage this trend as a competitive differentiator are positioned to capture market share while simultaneously enhancing workforce productivity and engagement metrics.
Capitals impacted
We consider health-consciousness as a market differentiator
Climate resilience
read moreClimate resilience
Intensifying environmental factors including climate volatility, extreme weather, ecosystem degradation, and resource scarcity can present material business risks beyond traditional supply chain vulnerabilities. These macro-level disruptions directly impact enterprise value through operational continuity challenges. The regulatory landscape, capital markets, and consumer demand are accelerating the transition toward carbon-efficient solutions, renewable energy integration, and natural capital preservation. Forward-looking organizations are leveraging these market signals to implement resource-efficient design principles and circular economy frameworks throughout their product lifecycle management, creating differentiation while optimizing cost structures. Companies that proactively address these environmental externalities are demonstrating enhanced risk management capabilities.
Capitals impacted
We consider climate resilience as competitive advantage
Human capital
Human capital
Market leaders are strategically aligning executive incentives with quantifiable human capital outcomes as empirical evidence demonstrates direct correlation between an optimal workforce and financial performance. Top performers in employee engagement metrics tend to outperform market indices across global markets. Organizations implementing structured talent management frameworks report significantly higher retention rates and operational efficiency. The competitive advantage now extends beyond conventional productivity metrics to encompass organizational cohesion and cultural resilience— intangible assets that enable adaptability in volatile market conditions. Companies that systematically integrate these workforce performance indicators into executive accountability frameworks position themselves for sustainable growth and enhanced shareholder value.
Capitals impacted
We consider human capital as a performance driver
Trust
read moreTrust
The evolving global operating environment is characterized by increasing geopolitical complexity and shifting stakeholder expectations across markets. Organizations face heightened compliance demands requiring verifiable transparency throughout value chains and comprehensive disclosure spanning multiple jurisdictions. These developments coincide with an information ecosystem where trust capital has become a measurable asset with direct implications for a company’s credibility, brand equity and ability to have market access. The proliferation of unverified information through social media and other media channels creates material reputation risks, requiring sophisticated governance frameworks, quality reporting, and strategic communication capabilities. Companies positioned to navigate this landscape effectively are ensuring consistency and coherence, leveraging advanced data validation, external independent assurance, and proactive stakeholder engagement to build trust and maintain credibility, which can promote business continuity in highly volatile markets.
Capitals impacted
Strategy
Artificial Intelligence (AI)
read moreArtificial Intelligence (AI)
The integration of advanced technologies is fundamentally reshaping market dynamics and competitive positioning. Forward-looking enterprises are leveraging AI-driven automation and digital transformation to enhance operational visibility, optimize resource allocation, and accelerate product development cycles. These capabilities represent critical differentiators in mature markets while creating new monetization pathways through data-driven business models. Organizations that successfully incorporate AI into core business functions are positioned to capture significant efficiency gains while simultaneously addressing emerging compliance requirements around data stewardship, cybersecurity risk management, and transparency. Success in this environment demands deliberate investment in both technological infrastructure and human capital reskilling and upskilling to maximize competitive advantage.
Capitals impacted
Strategy
Capitals
Human
Natural
Manufactured
Social
Intellectual
Financial
Sustainability strategy
Purposefully phase out cigarettes
Maximize the benefits of smoke-free products
Seek net positive impact in wellness and healthcare
Foster an empowered and inclusive workplace
Improve the quality of life of people in our supply chain
Reduce post-consumer waste
Tackle climate change
Preserve nature
Fundamentals
Read more about our sustainability strategy.
This online content about our Integrated Report should be read in conjunction with PMI’s Integrated Report 2024. This report includes metrics that are subject to uncertainties due to inherent limitations in the nature and methods for data collection and measurement. The precision of different collection and measurement techniques may also vary. This report includes data or information obtained from external sources or third parties. Unless otherwise indicated, the data contained herein cover our operations worldwide for the full calendar year 2024 or reflect the status as of December 31, 2024. Where not specified, data comes from PMI financials, nonfinancials, or estimates.
Unless explicitly stated, the data, information, and aspirations in this report do not incorporate PMI’s wellness and healthcare business, Aspeya. Regarding the Swedish Match acquisition, completed late 2022, unless otherwise indicated, this report includes information pertaining to its sustainability performance. Please also refer to "This report at a glance" on page 2 of the PMI’s Integrated Report 2024 for more information. Aspirational targets and goals do not constitute financial projections, and achievement of future results is subject to risks, uncertainties and inaccurate assumptions, as outlined in our forward-looking and cautionary statements on page 206. In PMI’s Integrated Report 2024 and in related communications, the terms “materiality,” “material,” and similar terms are defined in the referenced sustainability standards and are not meant to correspond to the concept of materiality under the U.S. securities laws and/or disclosures required by the U.S. Securities and Exchange Commission.