Heat-not-burn products

Heat-not-burn products, also known as heated tobacco products, only heat tobacco. 

The heating process generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke*. 

Philip Morris International (PMI) markets several types of heated tobacco products under our IQOS brand, which use different heating technology.

*Importantly, none of our smoke-free products are risk-free and they deliver nicotine, which is addictive. The best choice is always to quit tobacco and nicotine altogether. However, for those adults who do not quit, switching to a smoke-free alternative represents a better choice than continuing to smoke.