Seek net positive impact in wellness and healthcare

As we work to become a company that has a net positive impact on society, we believe in the importance of continuing to invest in a future that allows us to expand our offerings to products that are suited to address unmet consumer and patient needs within the wellness and healthcare space.

 

 

Water in a blue pool

Our 2025 Roadmap goals

See our full 2025 roadmap

SEEK NET POSITIVE IMPACT IN WELLNESS AND HEALTHCARE

Lay the foundation to evolve into a broader lifestyle, consumer wellness, and healthcare company in the long term

Key performance indicators to track our progress

Lay the foundation to evolve into a broader lifestyle, consumer wellness, and healthcare company in the long term

While we focus in the short to medium term on capitalizing on our smoke-free products’ growth potential, we recognize the sizeable potential of our wellness and healthcare business in the long run. In 2024, our wellness and healthcare business, Aspeya, continued its organizational build-up across its business categories while also undertaking product development activities.
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Learn more about PMI’s Sustainability Index in our Integrated Report 2024. See the full performance metrics and related footnotes here.

THE RIGHT THING TO DO

Researching and developing smoke-free alternatives that are scientifically substantiated to be less harmful than cigarettes was the first step in our journey to address our most significant negative externality: the impact of cigarette smoking on health.

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The right thing to do

Researching and developing smoke-free alternatives that are scientifically substantiated to be less harmful than cigarettes was the first step in our journey to address our most significant negative externality: the impact of cigarette smoking on health.

In the process, we have expanded our social, human, intellectual, and manufactured capital in ways that allow us to move from a value proposition centered on doing less harm toward one where we can seek to have a net positive impact on society. With an eye on the long term, we intend to use this capital to develop adjacent avenues of growth in wellness and healthcare.

PMI’s investment and innovation approach in wellness and healthcare is part of a larger transformation that puts science, technology, and sustainability at the heart of our company’s future. We aim to deliver products and solutions that improve people’s lives.

To achieve this objective, we are relying on and expanding our existing core capabilities and seeking partnerships with respected entrepreneurs and companies that offer complementary experience and qualifications in relevant fields.

THE BUSINESS CASE

As described in our Statement of Purpose, with a longer horizon in sight, the critical element that completes PMI’s transformation is to think beyond a smoke-free future, and how our company can leverage the expertise and capabilities that we have accrued and developed and expand into adjacent avenues of growth, with offerings that go beyond tobacco and nicotine.

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The business case

As described in our Statement of Purpose, with a longer horizon in sight, the critical element that completes PMI’s transformation is to think beyond a smoke-free future, and how our company can leverage the expertise and capabilities that we have accrued and developed and expand into adjacent avenues of growth, with offerings that go beyond tobacco and nicotine. This is part of our company’s natural evolution into a broader wellness and healthcare business.

Leveraging our knowledge in preclinical safety, toxicology, epidemiology, and clinical research, coupled with our worldclass capabilities in brand-building, consumer insights and understanding, market access and distribution, we intend to develop and responsibly commercialize innovative and differentiated products and to expand our research and design to address unmet patient and consumer needs.

Although we are at the beginning of this journey, it all starts by exploring new business opportunities naturally linked to our core purpose. Our commitment is clear, and our intention is set: we are transforming our company for good, and this means thinking about long-term value creation and taking action to make this a reality.

 

Water in a blue pool

Our progress in 2024

Read more in our Integrated Report
Related articles, case studies, and videos
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Impact of PMI’s expansion in wellness and healthcare on different forms of capital

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Statement of Purpose cover thumbnail

PMI’s Statement of Purpose

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Meet the people of PMI

My name is Catherine Goujon.

I'm working in Neuchatel

and I'm Head of Chemistry Research.

My contribution to the smoke-free future

is to deliver robust, reliable science,

and to be recognized by the scientific community.

To do so, we publish our data,

we participate in conferences worldwide,

in order to make sure that we expose

what we do to the scientific community.

A typical day for me is full of meetings.

Meetings to track progress

in our projects,

meetings to identify obstacles or barriers

that I can help remove.

Also connection with my peers,

my stakeholders,

in order to prepare the project to come

and the next milestone.

The best part of my job is that

I'm learning something new every day.

I trust in collective intelligence,

so collaborating with bright scientists

with different people,

with different expertise is a big source of satisfaction for me.

My slogan in life is,

"If you want to go fast, go alone.

If you want to go far, go together".

I think the PMI transformation

is happening, and it's with all the contributions

that we will make it happen.

Related reports, policies, and documents

Sustainability KPI protocol 2024

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Looking ahead

Michael Kunst, President, Aspeya

Our wellness and healthcare business strategy will continue to focus on developing and commercializing oral and inhaled consumer health and wellness offerings and inhaled prescription products for therapy areas such as pain management.

This includes medical and pharmaceutical cannabinoids, and non-recreational cannabinoid products (including CBD). By pursuing responsible innovation and the launch of products that are scientifically substantiated, we believe that we can find new and better ways to improve lives.

This online content about our Integrated Report should be read in conjunction with PMI’s Integrated Report 2024. This report includes metrics that are subject to uncertainties due to inherent limitations in the nature and methods for data collection and measurement. The precision of different collection and measurement techniques may also vary. This report includes data or information obtained from external sources or third parties. Unless otherwise indicated, the data contained herein cover our operations worldwide for the full calendar year 2024 or reflect the status as of December 31, 2024. Where not specified, data comes from PMI financials, nonfinancials, or estimates.

Unless explicitly stated, the data, information, and aspirations in this report do not incorporate PMI’s wellness and healthcare business, Aspeya. Regarding the Swedish Match acquisition, completed late 2022, unless otherwise indicated, this report includes information pertaining to its sustainability performance. Please also refer to "This report at a glance" on page 2 of the PMI’s Integrated Report 2024 for more information. Aspirational targets and goals do not constitute financial projections, and achievement of future results is subject to risks, uncertainties and inaccurate assumptions, as outlined in our forward-looking and cautionary statements on page 206. In PMI’s Integrated Report 2024 and in related communications, the terms “materiality,” “material,” and similar terms are defined in the referenced sustainability standards and are not meant to correspond to the concept of materiality under the U.S. securities laws and/or disclosures required by the U.S. Securities and Exchange Commission.

 

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