Our 2025 Roadmap goals
See our full 2025 roadmapSEEK NET POSITIVE IMPACT IN WELLNESS AND HEALTHCARE
Lay the foundation to evolve into a broader lifestyle, consumer wellness, and healthcare company in the long termKey performance indicators to track our progress
See full performance metrics
view dataLearn more about PMI’s Sustainability Index in our Integrated Report 2023. See the full performance metrics and related footnotes here.
THE RIGHT THING TO DO
Researching and developing smoke-free alternatives that are scientifically substantiated to be less harmful than cigarettes was the first step in our journey to address our most significant negative externality: the impact of cigarette smoking on health.
Read moreTHE BUSINESS CASE
As described in our Statement of Purpose, with a longer horizon in sight, the critical next step in PMI’s transformation is leveraging our expertise and capabilities to expand into products beyond tobacco and nicotine as part of a natural evolution into a broader wellness and healthcare business.
Read moreOur progress in 2023
Read more in our Integrated ReportLooking ahead
Jacek Olczak, Chief Executive Officer
Some years ago, we opened a chapter we called “beyond nicotine,” which we presented externally as “seeking net positive impact in wellness and healthcare.” When we began communicating about “beyond nicotine” and started crafting an ambitious long-term vision for our business, we did not know exactly how it would unfold.
Unfortunately, how some vocal organizations in the external environment have reacted to PMI entering this space has delayed our ability to fully harness the potential of the assets and capabilities we have built over our transformation journey. Against this backdrop, we are exploring different configurations that could allow us to maximize these in the future.
While we will continue to explore the potential expansion of our offerings in the wellness and healthcare space, our current priority is on developing and commercializing science-based smoke-free products—especially as we prepare to enter the U.S. with IQOS. We remain convinced that this business can provide a very sizable, yet long-term, potential—especially in the field of pharmaceutical, medical, and consumer wellness segments.
This online content about our Integrated Report should be read in conjunction with PMI’s Integrated Report 2023. This report includes metrics that are subject to measurement uncertainties due to inherent limitations in the nature and methods for data collection and measurement. The precision of different collection and measurement techniques may also vary. This report includes data or information obtained from external sources or third parties. Unless otherwise indicated, the data contained herein cover our operations worldwide for the full calendar year 2023 or reflect the status as of December 31, 2023. Where not specified, data comes from PMI financials, nonfinancials, or estimates. Unless explicitly stated, the data, information, and aspirations referenced in online content do not incorporate PMI’s wellness and healthcare business, Vectura Fertin Pharma. Regarding the Swedish Match acquisition, completed late 2022, unless otherwise indicated, online content does not include information pertaining to their sustainability performance. Please also refer to "This report at a glance" on page 2 of PMI's Integrated Report 2023 for more information. Aspirational targets and goals do not constitute financial projections, and achievement of future results is subject to risks, uncertainties and inaccurate assumptions, as outlined in our forward-looking and cautionary statements on page 214. In PMI's Integrated Report 2023 and in related communications, the terms “materiality,” “material,” and similar terms are defined in the referenced sustainability standards and are not meant to correspond to the concept of materiality under the U.S. securities laws and/or disclosures required by the U.S. Securities and Exchange Commission.