Preserve nature

Natural capital is a wealth we all share and depend on. There is broad scientific consensus on the urgent need to protect ecosystems’ biodiversity and halt and reverse nature loss, aligned with the Kunming-Montreal Agreement.

 

 

Tobacco leaf close-up

Our 2025 Roadmap goal

see our full 2025 roadmap

PRESERVE NATURE

Promote biodiversity, address critical water challenges, ensure no conversion of natural ecosystems, and halt deforestation in both our tobacco and pulp and paper supply chains.

Key performance indicators to track our progress

Promote biodiversity, address critical water challenges, ensure no conversion of natural ecosystems, and halt deforestation in both our tobacco and pulp and paper supply chains

In 2024, we achieved 88 percent of tobacco purchased at no risk of net deforestation of managed natural forest and no conversion of natural ecosystems, and 100 percent of paper, board, and pulp-based supplies purchased at no risk of gross deforestation of primary and protected forests.* Our water stewardship initiatives have contributed to optimizing a total of 12.3 million cubic meters of water in our tobacco-growing areas since 2019.**

*For definitions, please see PMI’s Zero Deforestation Manifesto and PMI’s Sustainability KPI Protocol 2024.
**Indicator is based on the World Resources Institute’s volumetric benefit accounting methodology and is verified by an external third party.

fundamentals background

See full performance metrics

view data

Learn more about PMI’s Sustainability Index in our Integrated Report 2024. See the full performance metrics and related footnotes here.

The right thing to do

Our value chain involves a significant agricultural supply chain, which can have far-reaching effects on the environment, impacting various natural ecosystems.

Read more

The right thing to do

Our value chain involves a significant agricultural supply chain, which can have far-reaching effects on the environment, impacting various natural ecosystems.

Deploying practices to halt deforestation, protect biodiversity, and manage water sustainably can contribute to the preservation of fundamental ecosystem services we collectively depend on, including soil fertility, clean air and water, protection from natural disasters, and recreational and cultural inspiration, and the potential subsequent loss of economic value. Moreover, a healthy natural ecosystem plays a vital role in tackling climate change, with land and oceans absorbing and storing carbon from the atmosphere.

Efforts to reduce our footprint on nature and operate within the boundaries of our planet’s ecological limits can also contribute to tackling environmental inequality, as the negative impacts of changes in climate, biodiversity, and ecosystem functions often disproportionately affect the world’s most impoverished communities.

We are currently working on understanding the interlinks between social outcomes, their impacts, and the role of natural capital in defining risks and opportunities and especially with stakeholder groups in our value chain. In line with our climate justice position, we aim at further strengthening our approach to assess multiple dimensions of impact that our strategies can generate and report them in line with external frameworks such as the Taskforce on Nature-related Financial Disclosures (TNFD) and the EU Corporate Sustainability Reporting Directive (CSRD).

The business case

Our business activities rely on natural resources and healthy ecosystems. The degradation and loss of natural capital can cause disruptions and increase production costs.

read more

The business case

Our business activities rely on natural resources and healthy ecosystems. The degradation and loss of natural capital can cause disruptions and increase production costs. The raw materials used in our products rely on fertile soil, strong biodiversity, stable climate conditions, and access to water. As a business with an agricultural supply chain, it is paramount that we contribute to protecting and preserving nature and the ecosystems where we operate. Even small changes to the balance of the natural environment can damage crop productivity, increase production costs linked to remediation and adaptation measures, and negatively impact farmers’ livelihoods, as well as those of communities living in the area.

In manufacturing, responsible resource management is crucial for long-term operational resilience. By implementing water optimization strategies, we protect business continuity during periods of water stress while reducing operational costs. Our facilities employ advanced technologies to measure and minimize environmental impacts, allowing us to proactively achieve waste reduction and prevent ecosystem damage in the areas where we operate. This helps us maintain regulatory compliance and prepare for emerging environmental legislation, while avoiding potential fines and maintaining our social license to operate.

Promoting the efficient use of natural resources and taking steps to protect, preserve, and improve them help manage risks and prepare us to respond to regulation that is norming our performance and disclosures related to ecosystem degradation and the cost of biodiversity loss.

Further, we understand the importance of working to halt the destruction of natural habitats, including avoiding and compensating for losses, in order to guard against potential financial and reputational risk.

Nicotine tobacco leaf zoomed

Our progress in 2024

Read more in our Integrated Report

Looking ahead

Operations is at the forefront of building supplier capabilities beyond tier 1 and direct providers. By enhancing the skills and resources of all suppliers, we can ensure sustainable practices are implemented at every level of the supply chain. Our commitment to preserving nature is unwavering, as we recognize that the future of our business and the well-being of future generations depend on the health of our planet. Through these efforts, we aim to create a more sustainable and responsible business model that safeguards the environment for years to come.


By taking a risk-based approach with respect to nature-related challenges, we are working to ensure alignment with international best practices and upcoming regulatory standards as we further secure our future license to operate. Our early efforts and commitments to halt deforestation and protect biodiversity have put us in a position to navigate global societal and environmental shifts. Looking ahead, we plan to continue deepening our understanding and efforts with respect to the integrated challenges associated with nature, climate, and society. Focusing our efforts on addressing PMI’s most material risks and opportunities as they relate to nature can help us also to move forward on our aspirations related to climate and improving lives of people in our supply chain. For instance, through projects like Perfect Forest, we can address key ecosystems challenges, capitalizing on lessons learned through our ZDM approach; future-proof our business by securing access to verifiable carbon credits —thereby minimizing our own exposure to challenges related to decarbonization; and all the while make an effort to support the communities in areas surrounding our operations.

Building on our robust performance and transparency in managing natural capital, we welcome regulations such as the upcoming European Union Deforestation Regulation (EUDR). These regulations raise the bar on avoiding forest conversion and further encourage companies to contribute to nature protection. We closely follow regulatory developments and prepare for their application, particularly with suppliers and third-party partners in our supply chain.


The global operating context is becoming increasingly complicated year-on-year, but it’s clear that nature and biodiversity are critical enablers for businesses with a large agricultural footprint, like ours. Over the coming years, we aim to sharpen our strategy, further considering the interconnections between our business, nature, biodiversity, climate change, and social considerations. Through early adoption of the TNFD, and our work in WBCSD’s SBTN preparer forum, PMI will remain at the forefront of developments in the nature space, integrating strong planning, governance, and reporting as we maintain focus on addressing our most material risks and opportunities—the interrelated issues of deforestation, biodiversity loss, and water scarcity. As we do so, and mindful of the synergies between nature and climate, we will integrate our TNFD preparation within the development of our refreshed low carbon transition planning.

This online content about our Integrated Report should be read in conjunction with PMI’s Integrated Report 2024. This report includes metrics that are subject to uncertainties due to inherent limitations in the nature and methods for data collection and measurement. The precision of different collection and measurement techniques may also vary. This report includes data or information obtained from external sources or third parties. Unless otherwise indicated, the data contained herein cover our operations worldwide for the full calendar year 2024 or reflect the status as of December 31, 2024. Where not specified, data comes from PMI financials, nonfinancials, or estimates.

Unless explicitly stated, the data, information, and aspirations in this report do not incorporate PMI’s wellness and healthcare business, Aspeya. Regarding the Swedish Match acquisition, completed late 2022, unless otherwise indicated, this report includes information pertaining to its sustainability performance. Please also refer to "This report at a glance" on page 2 of the PMI’s Integrated Report 2024 for more information. Aspirational targets and goals do not constitute financial projections, and achievement of future results is subject to risks, uncertainties and inaccurate assumptions, as outlined in our forward-looking and cautionary statements on page 206. In PMI’s Integrated Report 2024 and in related communications, the terms “materiality,” “material,” and similar terms are defined in the referenced sustainability standards and are not meant to correspond to the concept of materiality under the U.S. securities laws and/or disclosures required by the U.S. Securities and Exchange Commission.

 

Share this page